Welcome to the LaPlante Enterprises Ad & E-Zine Format Utility. There are many pros & cons whether to use HTML emails or Text based Emails. Our experience and deliver ability testing says that text only is a superior solution. Also the format of that email is critical to acceptance, thus we provide this utility to format your ads and emails. We use a max. Width of 60, however if you are placing an ad, or writing for an e-zine you don't control, they may have other requirements. Width, Word Count etc. This tool will still prove invaluable to you. Some Thoughts about Text Vs. HTML Emails. Why You Should Use Plaintext Email HTML Email is Evil HTML Email -- Still Evil? HTML Email Isn't Rich The Dying Art of Plain Text Email E-mail is not a platform for design Why you shouldn't make newsgroup postings in HTML Configuring your e-mail program to use plain text Email Style and Formats -- a (somewhat outdated) discussion of the interoperability problems caused by various mail programs' "enhancements" to mail format RFC 2111 -- cid: and mid: URLs This official page on the Microsoft site actually suggests reading mail as plain-text only as a workaround for a security problem with HTML e-mail.